CV

CRM Specialist

KICKS Group AB | March 2023 – Aug 2024

• Helped optimizing the loyalty program and community with inspiring content and engaging activities.
• Planned and produced newsletter content and automated customer journeys.
• Planned and produced content for the monthly member offer leaflet included with KICKS Magazine.

Community Manager

Skincity AB | Jan 2023 – March 2023

• Managed and developed Skincity's community by planning content, establishing workflows and monitoring performance.
• Contributed to the development of the community platform together with TokyWoky.
• Planned and created newsletters related to the community and loyalty program.

CRM & Content Specilist

Skincity AB | Jan 2022 – Dec 2022

• Responsible for planning, producing and developing newsletters and automated customer journeys.
• Ensured consistent communication across all channels with channel owners.
• Led translation processes to secure brand consistency across markets.

Copywriter

Skincity AB | Feb 2019 – Dec 2021

• Produced SEO-optimized copy across all channels, both tactical and conceptual.
• Built and wrote copy for subpages in Skincity's CMS platform.
• Created copy for a new customer-facing application.
• Managed translation processes.

Product Administrator / Customer Services

Eleven AB | Sep 2015 – Dec 2015

• Worked in customer services.
• Produced copy for product descriptions and blog posts.

Projects

I was part of:

• Creating Skincity's tone of voice.
• Changing e-commerce platform and migrating content.
• Creating Skincity's loyalty program and community.
• Creating a skin test web application.